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Description With at least 13 updates to its algorithms since April”™s Penguin update targeted sites that violate Google”™s webmaster guidelines, it”™s clear the search engine giant means business when it comes to promoting quality sites while demoting those r…

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Description Starting your SEO strategy with questions only works if you’re asking the right questions. In today’s Whiteboard Friday, Rand covers the five that’ll lead you in the wrong direction, and the five steps you should be taking instead.

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Description This is the article to give to your boss or anyone else who doesn’t have much time, but needs to know the basic usability facts. What “” Definition of Usability Usability is a quality attribute that assesses how easy user interfaces are …

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Description Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? A pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. If you bought a…

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Description Hashtags are amazing. Not just because they offer such a clever way of grouping content, searching and adding context. Not even because they were used on IRC long before Twitter even thought of . It is because they have invaded the public conscious…

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Description SEO and PR, once upon a time, existed as two different entities and offered different digital marketing features. Today, you”™ll witness that this isn”™t any longer the case. Presently, SEO and PR now are working more closely together within a new …

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Description SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love in 2…

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Description It”™s almost impossible to tell what the world of SEO has in store for us in the future, and 2014 was proof of that. With delayed algorithm updates, such as Penguin 3.0 , announcements of new ranking factors, and a complete overhaul to the way loca…

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Description SEO Chat shared a link via Hootsuite.January 22If you have ever used Google Adwords to build links, we would like to hear about it: http://ow.ly/HMvAV.

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